Every athlete’s journey is unique. With over 30 years of experience as a professional triathlete and coach, I combine proven training science, real-world racing experience, and individualized guidance to help you train smarter, stay healthy, and make consistent progress—so you can reach your goals and race with confidence.
Algorithms tell you what you want to hear. A coach tells you what you need.
Data shows what is happening. Coaching understands why.
Apps generate workouts. Coaching understands your life.
Training plans provide structure — but performance is shaped through interpretation, adjustment, and execution as training and life evolve.
At T3, coaching is more than a training plan — it’s a partnership. I have been in your shoes and understand the challenges, the doubts, and the moments of breakthrough. My goal is to help you feel supported, achieve success, and enjoy the journey along the way.
“I was able to qualify and race at the Ironman World Championship level consistently thanks to his guidance, friendship and coaching. His attention to details on his training plans as well as follow through on regular communications were key components to my success.”
— Ricardo Urbina, Santa Cruz, California
Coaching is more than a training plan — it’s a structured partnership focused on progress, accountability, and long-term athletic development.
We start with a comprehensive evaluation of your goals, lifestyle, training history, and performance data.
Your personalized roadmap is designed around your fitness level, schedule, and long-term athletic goals.
Structured training guided by power, heart rate, pace, and perceived effort ensures efficient and purposeful progress.
Key sessions and performance data are reviewed to understand trends and refine your training approach.
Training evolves continuously to account for recovery, travel, stress, and real-world demands.
The goal is sustainable progress — stronger performance, greater confidence, and long-term athletic development.
“Torsten has a remarkable understanding and philosophy of triathlon coaching. I became world champion with his coaching. That says it all.”
— Leanda Cave, Pro Triathlete, ITU Long Course World Champion
Personalized training designed around your life, schedule, and goals. Each week builds progressively to develop sustainable fitness without unnecessary fatigue or burnout.
Arrive at races physically prepared and mentally clear. Through thoughtful planning and race strategy, athletes learn to stay calm, focused, and present under pressure.
Coaching focuses on long-term development — building resilience, consistency, and performance so each season becomes a step forward in your athletic journey.
We don’t chase performances.
We create the conditions for them to emerge.
A private, fully integrated performance partnership for athletes who want complete optimization
Platinum Coaching is a highly individualized, concierge-level service designed for athletes who require full-spectrum oversight, discretion, and long-term strategic development.
This is not a standard coaching tier — it is a private performance partnership for individuals balancing demanding careers, family life, and ambitious endurance goals.
Performance is managed through intelligent progression, strategic decision-making, and continuous adaptation to training load, recovery, travel, and life stress.
Each program is built from a comprehensive assessment of your physiology, schedule, training history, and lifestyle.
Platinum Coaching is intentionally limited to a small number of athletes to ensure depth, access, and continuity.
Limited coaching slots available
Or email directly: torsten@torstentri.com
“As a busy professional with limited training time, I needed a coach who could deliver results efficiently.
With Torsten, my 70.3 time improved from 5:28 to 4:34 in two years. The difference was a fully personalized, data-driven approach that adapts to real life — travel, fatigue, and changing demands.
This is not generic coaching. It’s thoughtful, precise, and built for long-term performance.”
CALEB PORTER — Executive / Competitive Age Grouper
The difference between tiers comes down to level of feedback, communication, and depth of analysis.
Each option provides structured, expert coaching — from independent training plans to high-touch support.
Choose the level of support that best fits your goals, experience, and schedule.
| Feature | Tier 1 – High Performance | Tier 2 – Performance | Tier 3 – Structured Training |
|---|---|---|---|
| Best For | High commitment, flexible schedule, priority support | Committed athletes balancing training and life | Independent athletes seeking structure |
| Personalization | Fully personalized coaching | Custom training plan | Semi-custom plan |
| Coach Access | Direct and timely communication | Regular via TrainingPeaks/email | Limited email support |
| Feedback | Ongoing, detailed feedback | Weekly feedback | Monthly check-ins |
| Consulting | Monthly call (up to 45 min) | 15 min/month | Optional add-on |
| Plan Adjustments | Ongoing adjustments | Regular updates | Periodic updates |
| Swim & Run Analysis | Included | Optional | Optional |
| TrainingPeaks | Premium | Basic | Basic |
| Race Strategy | Full guidance | Key guidance | Basic tips |
| Testing | Included (limited) | Discounted | Optional |
| Commitment | 12 months | 10 months | 8 months |
Data shows what the body is doing. Coaching understands why.
Performance is not built through effort alone, but through skillful execution. Training metrics are tools for understanding — not instructions to follow blindly.
This level of execution requires more than a static plan. It requires ongoing interpretation, adjustment, and informed decision-making as training, fatigue, and life evolve.
Coaching is not about control. Racing is the athlete’s responsibility.
The role of the coach is to provide structure, clarity, and decision-making support so athletes can execute with confidence when it matters most.
“Within a year of coaching, I improved my 70.3 time by 29 minutes to 4:09, earned multiple age-group podiums, top 5 OA finishes, qualified for Worlds and won Escape from Alcatraz after returning from injury.
— Brandon Schow, San Francisco,California
The difference between tiers comes down to level of feedback, communication, and depth of analysis.
You are not buying a plan. You are entering a coaching system.Each tier provides structured, expert coaching — the difference is proximity, communication frequency, and decision involvement.
High-touch coaching with consistent feedback and performance oversight
Structured, personalized coaching with ongoing feedback and continuous adjustments. Training evolves through performance data, coaching insight, and athlete feedback to ensure alignment with race demands and long-term progression.
Structured coaching with regular feedback and progression
A balanced coaching approach combining structured training with consistent feedback. Designed to support steady improvement while maintaining independence and flexibility around life demands.
Independent training with expert-built structure
A structured training system for self-directed athletes who want clarity and consistency. Training is delivered in progressive blocks designed to support long-term development and independent execution.
Not sure which option is right?
Apply and we’ll recommend the best fit based on your goals, experience, and schedule.
Apply for CoachingLimited coaching slots available
Or email directly: torsten@torstentri.com
“Torsten is a fantastic coach who listens to what your goals are and makes magic happen. He not only puts together thorough and enjoyable training plans but is always checking in and has a wealth of knowledge and experience to share. Couldn’t recommend more highly.”
— Jennifer Hodkinson, San Anselmo, California
Feel free to explore FAQ section below for detailed answers about the coaching process, what to expect, and which tier might be right for you. If you still have questions or want to discuss anything in more detail, don’t hesitate to reach out!
Not ready for full coaching? Consider my Consulting Service ⬇️
Personalized running coaching for athletes at all levels — from building consistency to achieving peak performance across road and trail.
Designed for runners and triathletes who want structured training, performance insight, and measurable progress.
High-touch running coaching with ongoing feedback and performance refinement
A fully individualized coaching experience designed for runners and triathletes who want continuous feedback, proactive adjustments, and a close coach–athlete collaboration.
Training evolves dynamically based on performance, recovery, and life context to maximize progress while maintaining balance with real-world demands.
Limited coaching slots available
Structured coaching with consistent feedback and steady progression
A structured coaching approach combining personalized training with consistent feedback to support steady improvement and long-term development.
Ideal for athletes balancing training with a busy schedule while still aiming to improve endurance, speed, and race performance.
Or email directly: torsten@torstentri.com
Improve efficiency, reduce injury risk, and optimize your running mechanics through structured in-person analysis.
Without proper analysis, these issues often go unnoticed — limiting performance and increasing injury risk.
👉 Read detailed article: Running Gait Analysis for Triathletes →
This session provides a detailed breakdown of your running mechanics using slow-motion video and structured movement assessment. You will clearly understand where inefficiencies occur and how to improve them with actionable, practical guidance.
This 60-minute, in-person session combines slow-motion video capture with structured movement screening to identify inefficiencies in stride mechanics, cadence, and overall running technique.
In-person running gait analysis sessions are available throughout Marin County and the greater San Francisco Bay Area.
Sessions are conducted in Marin, San Francisco, and surrounding areas, with travel-based pricing depending on distance. Locations include track or open-space environments based on athlete preference.
Or email: torsten@torstentri.com
Personalized cycling coaching for road cyclists and triathletes — from developing athletes to competitive racers.
High-touch cycling coaching with continuous feedback and performance optimization
A fully individualized coaching partnership designed for cyclists and triathletes seeking maximum performance development.
Training evolves through performance data, coaching insight, and athlete feedback to ensure alignment with race demands and long-term progression.
Limited coaching slots available
Structured coaching with consistent feedback and steady progression
A structured coaching approach combining individualized training with consistent feedback to support steady performance gains.
Ideal for athletes balancing training with professional and personal commitments while still aiming to improve performance.
Or email directly: torsten@torstentri.com
Define your training zones with precision, improve fueling strategy, and unlock measurable performance gains.
This in-field lactate testing session provides a clear, data-driven understanding of how your body responds to increasing exercise intensity. By measuring lactate accumulation across progressive effort levels, we identify your aerobic (LT1) and anaerobic (LT2) thresholds — and optionally VLamax — giving you precise insight into your metabolic profile and performance capacity.
Zone 1 – Local (≤20 min drive)
Zone 2 – Extended (20–45+ min drive)
You complete a progressive protocol on bike, treadmill, or track while lactate samples are taken at each stage. The session typically lasts 45–60 minutes and is tailored to your sport and training goals.
This testing provides a precise framework for improving aerobic capacity, increasing performance efficiency, and making smarter, data-driven training decisions.
Join exclusive small-group training camps (1–4 athletes) in Europe. These camps offer highly personalized coaching with focused swim, bike, and run sessions, along with detailed feedback and guidance throughout the week.
Priority booking is available for T3 Premium and Performance athletes. T3-coached athletes receive discounted camp pricing.
Please inquire for upcoming locations, dates, and availability.
