Coaching is primarily remote, allowing me to work with athletes regardless of where they live or train. Communication takes place through TrainingPeaks, phone, messaging, and regular coaching feedback. When appropriate, in-person sessions—including physiological testing, gait analysis, and coaching consultations—can be incorporated based on your coaching tier and location.

The T3 Method is the coaching framework behind every athlete I work with. Rather than focusing only on fitness, it develops three interconnected qualities that support long-term performance: Fitness, Attention, and Trust.

Fitness provides the physical capacity to perform. Attention develops the awareness to pace intelligently, refine technique, interpret feedback, and make better decisions under pressure. Trust grows through consistent communication, thoughtful coaching, and training that fits both your physiology and your life.

Together, these three elements create more than race-day performance. They build confident, resilient athletes who understand their training, adapt to challenges, and continue improving over the long term.

Not every triathlete requires a coach, but the right guidance can make the difference between plateauing and reaching your full potential. A coach helps you train smarter, avoid mistakes, stay accountable, and navigate life’s demands — giving you clarity and focus to reach your goals.

I bring more than 23 years of experience in triathlon, including 13 years as a professional athlete and 10 years competing at the elite amateur and junior elite levels. My racing career took me across Europe, Australia, and the world, competing in European Cups, World Cups, and Ironman events, with multiple podium finishes and five appearances at the Ironman World Championship in Hawaii.

Along the way, I trained within high-performance environments, worked with world-class coaches, and experienced firsthand what it takes to prepare, perform, and adapt over the long term. From altitude camps in the Alps to professional training groups and international competition, I learned that sustainable performance is rarely about doing more—it's about making better decisions consistently.

I studied  Sport Science from the United Kingdom and continue to study performance psychology, decision-making, and mental skills development. These experiences form the foundation of the T3 Methodology:

Fitness × Attention × Trust

Fitness provides the physical capacity to perform. Attention directs focus toward what matters most in training and racing. Trust allows athletes to execute with confidence when conditions are uncertain and pressure is high.

My coaching philosophy is simple: help athletes train intelligently, execute effectively, and perform to their potential. The goal is not simply to improve fitness, but to create the conditions where peak performance can emerge naturally.

As a coach, I understand that there are many options available for triathletes looking to improve their performance. While qualifications and experience are important, what sets me apart is my commitment to my athletes. My background as a world-class professional triathlete, coupled with my coaching experience, gives me a unique perspective on the sport and the training process. I am dedicated to my athletes' success and work hard to ensure that their training is tailored to their specific needs and goals.

The way I coach sets me apart. I see it as an art form, not just a science. Instead of simply following traditional methods or expectations, I trust my intuition, personal experience, and instincts to anticipate what will be most effective for my athletes. As a former high-performance athlete, I have a thorough understanding of the physical and mental demands of training and competition, which enables me to empathize with my athletes and tailor my coaching approach to meet their unique needs.

I am also highly accessible and available to my athletes, and am always there to answer questions, provide support, and make adjustments to their training plans as needed. This is especially useful when an athlete is dealing with unexpected conflicts or feeling overwhelmed by their recent workouts.

In addition to this, I use a variety of tools such as power meters, heart rate monitors to help optimize training and ensure that we are meeting your goals. And I also perform regular field tests and non-invasive blood lactate testing to track progress and adjust the plan as needed.

I pride myself on being a coach who truly cares about my athletes and their success, and I work tirelessly to help them achieve their goals.

Tier 1 – Premium Coaching

Best for athletes who want a high-touch, fully personalized experience with frequent feedback, ongoing support, and direct interaction. Ideal if you want hands-on guidance, detailed workout analysis, and accountability every step of the way.

Tier 2 – Performance Coaching (Most Popular)

Great for athletes who want structured training with regular feedback and proactive plan adjustments. Perfect if you want consistent guidance and check-ins, enough support to stay on track, and a coach who helps you maximize progress throughout your season.

Tier 3 – Foundation Coaching

Provides essential guidance, motivation, and a structured training plan to help you stay consistent and progress safely. Designed for athletes who are mostly self-directed, with monthly check-ins and limited interaction. Ideal if you value expert guidance, accountability, and reassurance but prefer to manage most training independently.

Tip: Consider your goals, motivation, and how much feedback or accountability you need. Most athletes preparing for key races find Tier 2 to be the best balance of structure and support.

What is the main difference between Tier 1, Tier 2, and Tier 3?

All coaching tiers include individualized training, professional guidance, and ongoing support. The difference is not whether you receive coaching — it's the depth of collaboration, communication, and performance oversight.

Tier 1 – Premium Coaching

A highly collaborative coaching experience with proactive feedback, regular communication, and comprehensive support across training, racing, recovery, nutrition, and performance development.

Best for athletes seeking close coach-athlete collaboration and a fully integrated coaching relationship.

Tier 2 – Performance Coaching

A balanced coaching experience combining personalized training, consistent feedback, and ongoing guidance while allowing athletes greater independence in day-to-day execution.

Best for athletes preparing for key events who want expert coaching, accountability, and performance development without requiring the highest level of ongoing interaction.

Tier 3 – Structured Training

A structured coaching option designed for self-directed athletes who value independence while benefiting from expert-built training, periodic review, and accountability.

Best for athletes who are comfortable managing much of their training independently but still want professional structure and guidance.

What’s the difference between Tier 1 and Tier 3 Triathlon Coaching?

Both Tier 1 and Tier 3 provide individualized training, professional guidance, and a structured path toward your goals. The primary difference is the level of collaboration, communication, and ongoing coaching support.

Tier 3 – Structured Training

Tier 3 is designed for self-directed athletes who value independence while benefiting from expert-built training structure and periodic coaching guidance. Athletes receive a personalized training plan, regular review, and accountability while managing much of their day-to-day training independently.

This option is ideal for athletes who want a clear roadmap, consistency, and professional oversight without requiring frequent interaction or extensive performance analysis.

Tier 1 – High Performance Coaching

Tier 1 provides a highly collaborative coaching experience with ongoing feedback, proactive training adjustments, detailed performance analysis, and direct coach communication. Training, racing, recovery, and performance development are managed as an integrated process rather than simply following a plan.

This option is ideal for athletes seeking close coach-athlete collaboration, greater accountability, and a fully supported performance partnership.

In short: Tier 3 is designed for athletes who want structure with greater independence. Tier 1 is designed for athletes who want deeper collaboration, more frequent feedback, and comprehensive coaching support throughout their training and racing journey.

What’s the difference between Tier 2 and Tier 3 Triathlon Coaching?

Both Tier 2 and Tier 3 provide individualized training, professional guidance, and a structured path toward your goals. The primary difference is the level of coaching interaction, performance oversight, and ongoing collaboration.

Tier 2 – Performance Coaching

Tier 2 is designed for athletes who want regular coaching support, consistent feedback, and ongoing collaboration throughout their training. Training is continuously adjusted based on performance, recovery, life demands, and race objectives, helping athletes stay on track and make steady progress toward their goals.

This option is ideal for athletes preparing for important races, pursuing personal best performances, or seeking greater accountability and support throughout the season.

Tier 3 – Structured Training

Tier 3 is designed for self-directed athletes who value independence while benefiting from expert-built training structure and periodic coaching guidance. Athletes receive a personalized training plan, regular review, and accountability while managing much of their day-to-day training independently.

This option is ideal for athletes who want a clear roadmap and professional oversight but do not require the same level of ongoing interaction and performance management as Tier 2 athletes.

In short: Tier 3 provides structure, accountability, and expert guidance with greater athlete independence. Tier 2 provides a more collaborative coaching experience with increased feedback, ongoing performance oversight, and regular adjustments designed to help athletes maximize their potential.

Tier 1 – Premium Coaching is designed for athletes who want to maximize progress, train confidently, and have ongoing expert guidance at every step. It’s ideal for athletes who value high-touch, hands-on coaching and a fully personalized training experience.

This tier is particularly well-suited for:

• Advanced or competitive athletes aiming to reach peak performance or elite levels.

• Beginners who want extra guidance and structure, are willing to invest in premium support, and want to learn the right habits from the start.

• Athletes seeking a fully supported coaching experience, with frequent feedback, proactive plan adjustments, and guidance on race strategy, nutrition, and technique.

• Anyone who wants a collaborative, high-access coaching relationship, ensuring accountability, structure, and confidence in every session.

If you want direct, ongoing access to your coach, frequent feedback, and a completely tailored approach, Tier 1 is the ideal choice — giving you the structure, support, and insight to achieve your best results.

Absolutely! If you start with Foundation Coaching (Tier 3) and later decide you’d like more frequent feedback, proactive plan adjustments, and closer interaction, you can easily upgrade to Performance Coaching (Tier 2).

The transition is seamless — your training plan, check-ins, and billing will be adjusted so you can continue progressing without interruption. Many athletes start with Tier 3 to build consistency and confidence, then move to Tier 2 when they’re ready to take their performance to the next level.

How often will I hear from my coach?

Communication frequency varies by coaching tier, but every athlete receives direct access to coaching support, guidance, and feedback.

Tier 1 – Premium Coaching

Tier 1 provides the highest level of coach-athlete interaction. Communication is frequent, flexible, and integrated into the coaching process, allowing for ongoing feedback, performance review, training adjustments, and strategic guidance as training and life demands evolve.

This tier is ideal for athletes who value close collaboration, proactive support, and a highly engaged coaching relationship.

Tier 2 – Performance Coaching

Tier 2 provides consistent communication, regular feedback, and ongoing coaching support throughout the training process. Athletes receive guidance, performance review, and plan adjustments while maintaining greater independence in day-to-day execution.

This tier is ideal for athletes seeking a balance of expert support, accountability, and flexibility.

Tier 3 – Structured Training

Tier 3 provides periodic coaching guidance, accountability, and review while allowing athletes to manage much of their training independently. Communication is more limited than Tier 1 and Tier 2 but still provides access to professional guidance when needed.

This tier is ideal for self-directed athletes who value structure and accountability while maintaining a high degree of independence.

In short: Every coaching tier includes access to coaching support. The primary difference is the depth of communication, collaboration, and ongoing performance oversight.

Your training plan is built around your life, not the other way around.

If work, family commitments, travel, illness, or unexpected life events affect your training, we'll adjust your plan to fit your available time, equipment, environment, and recovery needs. The goal is to maintain consistency and forward progress without adding unnecessary stress.

If you become injured or need additional recovery, training will be modified to support healing while preserving fitness whenever possible. We'll focus on making smart decisions, minimizing setbacks, and creating a safe path back to full training.

Coaching is not about following a rigid plan. It's about adapting to changing circumstances while continuing to move toward your goals.

The goal is consistent progress over time—not perfection on any single day.

Most athletes I work with are coached remotely. Training, communication, feedback, and performance analysis are managed effectively through TrainingPeaks, email, phone, text, and video consultations.

Remote coaching allows athletes to receive the same level of guidance, structure, and support regardless of location. Training plans, performance data, race preparation, and ongoing coaching adjustments are all delivered through an integrated coaching process designed to fit your schedule and lifestyle.

For athletes located in Marin County and the greater San Francisco Bay Area, there may also be opportunities for in-person assessments, lactate testing, running gait analysis, training sessions, or race support when schedules and logistics allow.

Whether you're local or across the country, the coaching experience is designed to provide the same level of expertise, accountability, and personalized guidance.

Absolutely! The great thing about the sport of triathlon is that it can be just as exciting and fulfilling for the first year recreational athlete as it is for a highly competitive elite athlete. I have extensive experience coaching beginners, and have helped many athletes achieve their goals, from completing their first full Ironman to Ultra Ironman, marathons, half Ironman, Olympic distance, sprints, gravel races, and more. Having a coach who can guide you through the challenges of the sport and help you achieve your goals is an important part of an enjoyable and fulfilling experience.

Getting started is simple:

1. Fill out the coaching application on my website.

2. Schedule a phone call to discuss your training history, goals, and how my coaching can support you.

3. Complete an athlete questionnaire to provide details about your background, preferences, training availability, and specific needs.

These steps allow me to design a personalized training plan tailored to your unique journey, ensuring you have the structure, guidance, and support to reach your goals.

Coaching is designed as a long-term process. Meaningful performance improvements require consistency, adaptation, and time to build fitness safely and effectively.

Tier 1 – Premium Coaching: 12-month commitment

Tier 2 – Performance Coaching: 10-month commitment

Tier 3 – Structured Training: 8-month commitment

These coaching periods are designed to provide enough time to establish a strong foundation, adapt training appropriately, and achieve measurable progress. While short-term improvements are possible, the most meaningful and sustainable results typically occur through consistent training over several months.

The goal is not simply to complete workouts—it is to build long-term fitness, confidence, and performance.

Yes — I offer premium and performance coaching for running and cycling, suitable for triathletes who want to improve a specific discipline.

Yes. Ongoing coaching is not required.

Athletes can book standalone performance services including Running Gait Analysis, Lactate Testing, and Performance Consultations without committing to a coaching package.

These services are ideal for athletes seeking objective feedback, training guidance, physiological testing, or a second opinion on their current approach.

Many athletes begin with a single assessment or consultation before deciding whether ongoing coaching is the right fit.

Every training plan is built around the individual athlete, not the other way around.

Your injury history, training background, current fitness level, lifestyle demands, and performance goals are all considered when designing and adjusting your program. Whether you're returning from an injury, managing recurring issues, balancing a demanding work schedule, or navigating other physical limitations, training is adapted to meet you where you are.

When appropriate, additional tools such as blood lactate testing, running gait analysis, and movement assessments can help identify potential limitations and guide smarter training decisions.

The goal is not simply to train harder—it's to train consistently, minimize unnecessary risk, and create sustainable long-term progress.

The coaching process begins with a detailed onboarding and assessment phase designed to help me understand both the athlete and the person behind the training.

We'll start with a comprehensive questionnaire and one or more conversations to discuss your athletic background, training history, strengths, challenges, and long-term goals. Just as importantly, we'll discuss your work schedule, family commitments, lifestyle, and the realities that influence your ability to train consistently.

Whenever appropriate, we will establish baseline performance metrics through physiological testing, such as blood lactate testing, to determine accurate training zones and identify opportunities for improvement. Running gait analysis and movement assessments may also be incorporated to better understand mechanical efficiency and potential performance limiters.

From there, your training is built around your goals, physiology, experience, and available training time. Coaching is not about fitting your life around a training plan—it's about creating a plan that works within the realities of your life.

The goal is simple: to provide clarity, structure, and a clear path forward so you can train with confidence and make consistent progress over time.

Lactate testing is available throughout Marin County and the greater San Francisco Bay Area.

For cyclists, testing is typically performed in-house using a controlled protocol tailored to your goals, fitness level, and the demands of your event. For runners, testing is usually conducted at a local track to ensure accurate pace assessment and real-world application.

Athletes enrolled in Tier 1 – Premium Coaching may also have the option of on-site testing at their preferred training location, including a track, gym, or home setup, depending on scheduling and suitability.

For athletes outside the Bay Area, testing arrangements can often be discussed on an individual basis.

The goal is always the same: to perform testing in an environment that provides the most accurate and actionable data for your training and racing.